A premium family of rubber hunting boots for deer hunting. The waterproof rubber over neoprene construction protects hunters against the elements while concealing scent. Innovations include a technical lining system, easier closure system, and lightweight hiking style platform for comfort. Two unique styles with different insulation, closure, & sole.
Target Consumer:
Technical whitetail hunter. Both archery and gun/ early and late season hunts.
Problem/ Solution:
Easy on/off system
Provides comfort and protection needed for remote destinations & long stand sits
Ankle Fit Design for a snug fit, locks the heel/ankle to create a hiking boot fit
Moisture Management system - antimicrobial/ moisture wicking laminated to lining
Quad Layered comfort system - exposed EVA midsole for underfoot comfort
Bi-Fit board construction for structure with added heel/ forefoot comfort pods
Competitors:
Muck, Boggs, Irish Setter, Under Armor
brief
concept sketches
renders
tech pack
final product