Product Creation Process

How is a new product created?  Why do some brands consistently deliver new products that customers love?  Following a good process often results in a successful product with a satisfying experience.

A new product is created from business, creative, and development inputs.  Balancing these sometimes competing needs is important to create a successful product design.  Collaboration allows team members to contribute from their respective core competency. 

Design does much more than make a product look good.  Design is guided by a principles that serve the consumer.  A brand design language builds on these principles to provide a consistent experience.

Each phase is represented below and fits into milestones within the product cycle.  This process may be adapted based on the complexity of the project.