The objective was to create a family of tech-inspired running shoes for mid-tier footwear chains.  The solution was a modular podded EVA midsole cushioning system that could be configured for 2 price points.  Both platforms share an outsole and heel pods;  The higher price point has forefoot & heel cushion pods, while the lower price point has heel pods only.  3 distinct uppers complement the technical soles with embossed and printed graphic details.